About Us

Our Mission:

Our mission is to connect people worldwide through wellness. Basmati was founded by social entrepreneurs who saw an opportunity to make organic, ethically sourced, and sustainably produced items accessible by connecting small producers with health-conscious consumers.

Our Name:

Basmati means 'full of aroma' in Sanskrit. Basmati has been a symbol of community and quality since first being cultivated around 2,000 BCE in the foothills of the Himalayas. Just like the special cultivation required for basmati rice, we've carefully curated a holistic living community here at basmati.com.

Basmati: Distinct. Cultivated. You.